Plumber.Consulting is a business and marketing consulting service for people who own plumbing companies in Canada. We help with the parts of the business that sit outside the trade itself: pricing, hiring, office systems, marketing and planning. We operate from Vancouver, British Columbia, as part of the Sedighi.ca and SAZ.ca group of companies, and the work is led by Ali Sedighi, MBA.
Why a consulting service just for plumbing owners
Plumbing companies have their own economics, and generic small-business advice tends to miss them. Most of the work is booked by phone, often in a hurry. Billable hours are far fewer than paid hours. A single missed call on a cold night can be a four-figure job gone to a competitor. Licensed plumbers are hard to find, and the owner is frequently the most skilled plumber in the company as well as its dispatcher and bookkeeper.
Advice that ignores those facts is not much use. Everything on this site, from the labour rate guide to the owner scorecard, is written around how plumbing businesses actually run.
What we are, and the lines we don't cross
We are not a contractor. Nothing we do involves installing, repairing or servicing a system, nobody from our side goes to a job site, and we will never compete with a client for work.
We provide business and marketing consulting, not engineering, mechanical design, inspection or code-compliance services. Technical and licensing questions belong with your provincial or territorial regulator; our region pages link to each one.
We also don't give legal, HR, accounting or tax advice. When a question crosses into those areas, we say so and recommend you speak to a qualified professional.
Ali Sedighi, MBA
Ali Sedighi holds an MBA in Technology Management and has more than 17 years of experience in digital marketing and growth consulting. He started in 2007, when he founded ONE.ir, a full-service digital marketing agency. He now lives and works in Vancouver, British Columbia.
He went on to found Conv.ca, an agency focused on conversion-rate optimisation, as well as MyAutomation.ca, and he serves as Founder and Managing Partner of SAZ.ca. He has worked with clients in Canada, the USA and Dubai, and has built more than 150 live HVAC websites, including CombiBoiler.ca, GasBoilers.ca, RomaHeating.ca and BoilerPart.ca.
That background matters for plumbing owners in a specific way. Heating and plumbing companies share most of their business problems: urgent phone-driven demand, seasonal swings, scarce licensed staff and owners stretched across too many jobs. The methods that worked for heating companies are the ones we bring to plumbing, and we are open that the published proof comes from the heating side. See results from our HVAC work.
The group behind us
Plumber.Consulting is one of the brands in the Sedighi.ca and SAZ.ca group.
- Sedighi.ca is Ali Sedighi's consulting company for growth, marketing and technology. Its brand family, which includes HVAC.Agency, HVAC.Digital, Trades.Agency, BusinessConsulting.ca and Conv.ca, is where our plumbing practice draws its marketing know-how.
- SAZ.ca, short for Strategy & Acceleration Zone, is the Canadian firm Ali Sedighi founded to advise on strategy, AI and revenue acceleration.
- Trades.Agency is the group's marketing agency for trades businesses. Our monthly engagements run on its plans, so the advice and the execution come from the same group.
How we work with owners
Four habits shape every engagement:
- Numbers before opinions. We start from your invoices, call logs and accounts, not from a template.
- One fix at a time. We find the biggest leak, fix it, measure it, then move on.
- You own everything. Websites, ad accounts, call-tracking numbers and data are set up in your company's name.
- Straight answers. If something isn't worth doing for your company, we say so, even when it would be billable.
Plumbing owners can consult with us in person or by video call, or by phone, text and email, so location within Canada is not a barrier. Owners in Halifax, Winnipeg and Whitehorse get the same process as owners in Vancouver.
Positioning, in one paragraph
Plumber.Consulting is a digital marketing and business consulting service for plumbing businesses in Canada, part of the Sedighi.ca and SAZ.ca group and headquartered in Vancouver, BC. We are not a contractor, and installing, repairing or servicing equipment is never part of what we sell. Our work is business and marketing consulting, not engineering, mechanical design, inspection or code-compliance services.
If that sounds like the kind of help your company needs, read about our services, check the pricing, or get in touch by call, text or email.
Frequently asked questions
Who owns Plumber.Consulting?
Plumber.Consulting belongs to the Sedighi.ca and SAZ.ca group of companies, which is Canadian and headquartered in Vancouver, British Columbia. Ali Sedighi, MBA, leads the work.
Is Plumber.Consulting a plumbing company?
No. We don't employ plumbers, hold plumbing licences or do any plumbing. We are business and marketing consultants who work for plumbing company owners.
Have you worked with plumbing companies before?
Our published case studies are from the heating trade, and we present them as results from our HVAC work. The business problems they solved, such as lead flow, call conversion and launching a new division, are the same ones plumbing owners face.
Where are you located?
We operate from Vancouver, BC, and work with owners anywhere in Canada, consulting in person or by video call as well as by phone, text and email. We don't have regional offices.